THE STORY BEHIND THE APP
What started as a private way to share practice videos with my teammates evolved into the ultimate NCAA recruiting pipeline. Here is why I built The Chalk Circle.
Hi, I'm Emma.
I spend 30 hours a week in the gym. Between ripping my hands on bars, chasing tenths on beam, and trying to stick my dismounts, gymnastics is my entire life. But when I looked online, I realized that regular social media wasn't built for us. It can be toxic, distracting, and honestly, a little scary.
I originally just wanted to build a secure app where my fellow gymnasts and I could converse, socialize, and share our training videos privately. I wanted a place where we could celebrate new skills and support each other without worrying about cyberbullying, fake accounts, or strangers.
But as I was mapping out this private video-sharing space, I realized something huge:
this is exactly what college recruiters need to see.
I started doing some research and found out that there was nothing out there specifically for college coaches to recruit gymnasts. The process of cold-emailing YouTube links and Google Drive folders to D1 coaches was completely broken.
So, I pivoted. I decided to build a public—but verified—section of the app. A place that takes all those practice clips and automatically turns them into a living College Recruiting Resume to showcase our videos, scores, and meets.
I have been passionate about this project from the "stick." The Chalk Circle gives us our safe space back, while giving college scouts a direct line to our work ethic.
01
Gymnasts needed a private, troll-free space to share videos and socialize safely.
02
College recruiters lacked a centralized, searchable database to find elite gymnastics talent.
03
A hybrid platform that protects minor athletes while building their digital NCAA recruiting resumes.